General Public: Segmentation – unfamiliar

This group is defined by their lack of knowledge of the sector. 45% of people in this segment say they know almost nothing about pharmaceutical companies operating in the UK. Given their limited knowledge of the topic, this group often don’t have an opinion of the sector across a range of issues. This limited sector knowledge and ability to form opinions of it means that they are less able to rate the sector. This leads to scores that appear below the average, due to many responding ‘don’t know’ to our questions.

Legend

higher_than_average

Average

Lower_than_average

Reliable & Responsible

Lower_than_Average

Lower than average

Lower_than_Average

Are good at what they do

Lower_than_Average

Behave responsibly

Lower_than_Average

Are open and transparent

Lower_than_Average

Are well led

Lower_than_Average

Have my best interests at heart

Lower_than_Average

Share my values

Science & Innovation

Lower_than_Average

Produce effective medicines

Lower_than_Average

Ensure the medicines are safe

Lower_than_Average

Communicate possible side effects

Lower_than_Average

Invest into research of new medicines

Lower_than_Average

Use the latest, cutting-edge technology

Lower_than_Average

Produce medicines that people need

Lower_than_Average

Leading in discovering medicines

Ethics and Transparency

Lower_than_Average

High ethical standards

Lower_than_Average

Transparent clinical trial results

Lower_than_Average

Transparent medicine pricing

Lower_than_Average

Price medicines fairly

Lower_than_Average

Ensure access to medicines

Lower_than_Average

Minimized the environmental impact

Lower_than_Average

Focus on patients needs

Lower_than_Average

Contribution to society

Good Employer/Citizen

Lower_than_Average

Treat their employees fairly

Lower_than_Average

Provide good jobs for people

Lower_than_Average

Employ highly skilled staff

Lower_than_Average

Financial contribution to the economy

Lower_than_Average

Create lots of jobs in the UK

Reputation Key Performance indicators

Unfamiliar

Total

Demographics & habits

This group is more likely to be female, younger (18-44 years old) and live in the South than the national profile. They tend to get their news from television, online newspapers and the radio, but to a lesser extent than the public overall. They are less interested in public affairs and pharma related news than others, and unlikely to share and discuss their opinions about these. They are also less likely to say they would get the COVID-19 vaccine if were available to them.

Gender

Age

Region

Source of information

Readership

Attitudes

Lower_than_Average

Share my opinions on topical issues with my family or friends

Lower_than_Average

Transparent clinical trial results

Lower_than_Average

I have a lot of friends, contacts or followers via social media

Lower_than_Average

I take a genuine interest in world issues and event

Lower_than_Average

People often seek out my opinion or advice

Lower_than_Average

I discuss pharma issues with family /friends

Lower_than_Average

I seek out information on the pharma industry

Lower_than_Average

If a vaccine for COVID-19 were available, I would get vaccinated

Last modified: 21 August 2023

Last reviewed: 21 August 2023